Is your website pulling its weight?
These days it’s easy to get caught up in the tracking of social media “Likes,” counting of “Shares,” or chasing down whatever app is the most recent “must-have”. It’s even easier to forget that we still need a strategically relevant message and digital infrastructure to bring it all together.
It all starts with your website. Think about it. Where does one go to search out more information after viewing your latest post, tweet or video?
Although not the most glamorous tool in an ever-expnding cache of digital tools, your website is a solitary collection of everything that distinguishes your company from that of your competitor’s. Or, at least, it should be.
Ask yourself: When was the last time you gave your site a good going-over? How old is your content? Are your landing pages up-to-date? Are your links still valid? Is it mobile-friendly? SEO-ready? Google cares about these things and so should you.
Leveraging current, budget-friendly technology (and using a few techniques of our own) we can get your small business website pulling a little harder for you. Your website alone won’t land that new account, no single tactic can, but it can make it easier for you and your staff to do so. By refocusing your organization’s narrative and repackaging it in an engaging and flexible manner, you can better leverage your differentiation—real and perceived—and get your website working as intended.
The ideal team to make it so.
We’ve teamed with a local communications design expert from Segue Creative in order to bring you a full complement of expertise: coding, design, strategy, and SEO. Together, these capabilities can help you capture and convert your prospects on your terms.